The nights are drawing in, the trees are a kaleidoscope of orange hues, the supermarkets are beginning to stock Halloween and Christmas treats and Messrs. Cowell and Walsh are once again hogging our Saturday night screens in pursuit of the next big star!
But rather than hibernate and await the dawning of a new year now is the time that most organisations, including professional services firms, should be turning their thoughts to planning for 2018.
Simply "winging it" is not an option. You've got to have a plan. As George Harrison said, "If you don't know where you are going any road will take you there". Writing a marketing plan doesn’t have to be a modern day encyclopaedia but rather a one or two-page framework to focus the mind, activities and budget.
But how do you make your plans as effective as possible? Consider the following...
Marketing planning doesn't have to be an arduous task but taking a logical approach with clear objectives, specified owners and controls can help you ensure your autumn preparation bears fruit in 2018.
Contact us to find out how we can help you make 2018 successful.