About

Róisín Grant

Grant Marketing & Communications was established in 2016 by Róisín Grant who has unrivalled expertise having spent 18 years developing the national Marketing team of Ireland's fastest growing professional services firm, Grant Thornton Ireland.  

Róisín was a member of the judging panel for the Irish Accountancy Awards 2017. She was ranked in Business & Finance's ​Top 100 Chief Marketing Officers in 2016 and is a Member of the Marketing Institute of Ireland (MMII Grad).

​Róisín brings with her an in-depth knowledge of the complexities of professional services firms brought about by multiple stakeholders, services, sector groups, budgets and offices. ​​With expertise like this, Róisín can develop and enhance the marketing plans of any professional services firm or B2B organisation in sectors including accountancy, law, engineering, financial services, ​not-for-profit, healthcare, technology, hospitality/tourism and business organisations/associations.

​Proven track record
Róisín has a proven track record of delivering results including several large scale, strategically important projects.

• ​national implementation and project management of global rebrands
• ​​directed marketing and communications elements of 7 successful mergers, including the largest in the accountancy sector for 20 years
• development of a national digital strategy and dedicated digital team
• management of an annual calendar of over 120 events including tax briefings, sector updates (food & beverage, construction), social events (golf days) and hosting several global international conferences.
• key sponsorships management including the hugely successful Grant Thornton Corporate 5K Team Challenge (#GT5K), Newstalk Business Breakfast Show and annual Budget day broadcast, and the American Football Classic 2016.​
• ​management of relationship and partnerships with key influencer groups e.g. the Dublin Chamber of Commerce, the Institute of Directors and Retail Excellence Ireland. ​
• panel member for the PM Forum's seminar on the Future of Professional Services Marketing.

an intelligent marketing professional who combines a broad understanding of the field of marketing & communications with leading edge technical marketing skills.

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Recent projects

• Outsourced marketing & communications support for professional networking group including managing of LinkedIn content, advising on messaging for research reports and web content.
  
• Interim Communications support to business body in the review, editing, publication and dissemination to media of research report and member surveys.
  
• Outsourced marketing and communications support for professional services firm managing all aspects including strategy, communications, digital and events.
  
• Interim Marketing Manager for professional services firm overseeing all elements of the function including the mentoring of the marketing team and support to business units in the development and implementation of their strategic objectives.
  
• Mentor to marketing and events team in hospitality group, providing advice and direction regarding planning, scheduling and reporting.
  
• Consultancy advice to small accounting practice requiring assistance with development of strategy and implementation. 
  
• Communications & marketing support to not-for-profit including all internal and external communications, management of national campaigns, planning and schedule of events and digital content and brand implementation. 
  
• Consultancy advice to owner-manager to ensure clear communication and messaging regarding service offering and expertise both online and offline.
  
• Interim Marketing & Communications support for healthcare group with no marketing resource including internal & external communications and client service feedback and improvement plan.