Strategic marketing |
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We will work with you to improve your current plans or can devise and implement strategies which are the right fit for your business and your target market.
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01 Outsourced marketing
We can operate as your bespoke marketing function to ensure your strategic plans and goals are met. You can set the agenda and hours/days, meaning you can focus on what you do best – running your business – leaving us at your disposal as required. Results are needed too so we’ll monitor the progress of each element of your plan and report back to you. |
02 Marketing audit
By casting a fresh pair of eyes, we can conduct a marketing audit: an internal review of your business, structures, plans and objectives and an external review of the market place, your targets, competitors and any opportunities and threats which exist. Based on the findings we can help you to develop a comprehensive marketing strategy. |
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03 Marketing function review
Often the role of the marketing department can be unclear and misunderstood leading to the function being used ineffectively, or not at all! We can review the current structure, roles and outputs and align the resource with the goals of the business. We can also mentor and develop your existing marketing function to become a motivated and vital part of your business. |
04 Brand development
Your brand is critically important to your business. We can help your business to figure out its brand identity and ensure that it is aligned with your objectives and that your brand translates consistently across everything you do from your website, brochures, digital and PR activity, sponsorships etc. |
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05 Sponsorship management
Getting the most benefit from sponsorship doesn’t mean simply writing a cheque. It’s important the sponsorship is the right fit for your business and can potentially yield new business. We can help you to identify appropriate sponsorship opportunities, negotiate terms and then manage the sponsorship to ensure it is maximised to the best. 07 Digital marketing
Your website tells your story and sells your business. Having a website which conveys your brand is very important to services organisations. We can help you to create content for your website and ensure it tells your story! Your website can also be the centre of your social media activities which offer you platforms to engage with new and existing clients/customers, but concentrating your efforts on the most appropriate channel is crucial. We can identify where your focus should be and work with you to devise a strategy to amplify your message. |
06 Event planning & management
Running a successful event is not about filling a room. It’s about getting the right people in that room, engaging with them and following up afterwards. We can help you identify the best format to target your audience and meet your objectives, managing all elements of planning and delivery. We can devise and implement PR and digital plans to support the event and ensure you have a robust business development plan in place in the days and weeks that follow. 
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